What happens when our everyday habits—often unconscious—clash with the need for change? Nathalie Lazaric, a research director at the CNRS and a member of GREDEG (Université Côte d’Azur), has been studying this question for many years.
Understanding the Power of Habits
A seemingly simple question underpins her research: to what extent do habits and routines—both individual and collective—foster or hinder the emergence of new ideas? She examines their role in innovation, entrepreneurship, and the ecological transition.
Routines provide reassurance, organize work, and enable structures to function. They can also trap people in ways of doing things that resist change. Grasping this dual nature is essential to understanding why some innovative projects and environmental initiatives succeed, while others do not. Among the keywords that summarize her work are “organizational barriers” and “individual habits.”
Breaking New Ground
Her second area of research focuses on change itself: how do individuals, teams, or institutions manage to challenge deeply ingrained patterns of thought and action? By studying these mechanisms, the economist sheds light on the conditions that enable stakeholders to adapt and meet current challenges.
Her areas of application are varied: the ecological transition, waste recycling, energy consumption, new plastics, and agricultural transition. She participates in several national and European projects focusing on energy consumption, behavioral change, and recycling.