Audiovisual creation: renewed partnership between Université Côte d'Azur, Banijay and the City of Cannes

  • Education
  • Institutional
  • International
  • Partnerships
Published on April 16, 2025 – Updated on April 17, 2025
Dates

on the April 14, 2025

Location

Campus Georges Méliès

signature banijay
signature banijay

On April 11, 2025, the three partners renewed their joint commitment to international students on the "TV Content Creation and Innovation" University Diploma. Since 2023, this course of excellence, unique in France, has been training students in the creation of new and original television formats at the Georges Méliès University Campus in Cannes.

The Mairie de Cannes, Université Côte d'Azur and Banijay Entertainment are renewing their collaboration in the service of the creative industries and students from all over the world; the continuation of this partnership (2025-2028) marks the desire to continue the deployment of this training program of excellence and to accentuate its international vocation.

convention banijay
convention banijay

"This renewal of the agreement between Université Côte d'Azur, the City of Cannes and the Banijay Entertainment Group illustrates our shared ambition to train the international talent who will shape the audiovisual industry of tomorrow. By combining the academic excellence of our university with the recognized expertise of a world leader in the sector, we offer students a unique opportunity for immersive learning, in an environment of innovation and creation. This dynamic is fully in line with our strategy of internationalizing and professionalizing our training courses, particularly in the cultural and creative industries, a major pillar of our region's development. "Jeanick Brisswalter, President of Université Côte d'Azur


A program that keeps its promises

Launched in 2023, the "TV Content Creation and Innovation" university diploma is a unique training program in France, combining the teaching quality of Université Côte d'Azur's teacher-researchers with the prestige and expertise of the Banijay Group and its contributors. This internationally-recognized diploma program is designed to attract and train talent, particularly from abroad, in the design of original audiovisual programs, and to respond to the shortage of talent experienced by professionals in the sector.

The program has already revealed some future creative talents among its first participants. It has enabled students in the first three classes to take part in an average of 350 hours of tuition per course, and to meet and learn from some thirty professional experts from the UK, Netherlands, Italy, Spain, Germany, Denmark, Israel, Australia, Mexico, USA, France and Japan.

The renewal of this agreement confirms the commitment of Université Côte d'Azur, the Banijay Group and the City of Cannes to the development and support of future talent in the audiovisual and creative industries.