The Cultural and Creative Industries at Université Côte d'Azur: Changes in the Sector and Practices of the Future

  • IDEX
  • Innovation
  • Culture
Published on March 16, 2026 Updated on March 16, 2026
Dates

on the March 12, 2026

Film, extended reality, dance, visual arts, video games… The cultural and creative industries (CCI) are reinventing themselves in the digital age and becoming a prime testing ground for research and innovation. The fourth issue of the INSIGHTS magazine from Université Côte d'Azur’s IdEx features a special section dedicated to these rapidly evolving sectors.

The magazine offers an in-depth look at the research and experiments being conducted by researchers, artists, and students to reinvent the cultural practices of tomorrow. It also highlights the rich collaborations between the arts, the humanities, and digital technologies that drive innovation in the cultural and creative industries.
 

A Unique Ecosystem on the French Riviera

This issue explores the particularly rich ecosystem that has developed around Université Côte d’Azur.
The feature highlights, in particular: A dynamic that is also present in iconic locations across the region, such as the Georges Méliès Campus in Cannes, a true hub dedicated to creation and imaging technologies.



Exploring the cultural practices of tomorrow

Through this special feature, researchers and artists explore the major transformations sweeping the cultural sector:
  • new forms of storytelling and digital creation
  • immersive technologies (XR, augmented reality, virtual reality)
  • dialogue between the arts, science, and innovation
  • new ways of producing, disseminating, and experiencing culture
All of these avenues are shaping the cultural practices of the future.



Want to learn more?

To discover the projects, profiles, and venues that bring this dynamic to life, dive into INSIGHTS Magazine Issue 4.


EXPLORE THE FULL FEATURE (PAGES 18–26)