The University Honored at Azur ProCom’s 50th Anniversary
on the April 30, 2026
To mark the 50th anniversary of the Côte d’Azur communications association AzurProCom, an exhibition is being held to celebrate the various communications campaigns that have left their mark on the region, with a special focus on Université Côte d’Azur and its “Change the Future” campaign and its signature scent, “Dare to Create.”
A public exhibition: “50 Iconic Communication Campaigns from the Alpes-Maritimes”
From April 27 to May 17, 2026, AzurProCom presents 50 memorable campaigns from the region that highlight the essential role of communication in everyday life. The exhibition is held at CAP3000 (Saint-Laurent-du-Var), an iconic local venue and major tourist attraction.
Spotlighted by Nice-Matin
The newspaper fully participated in this celebration by publishing a special supplement titled “50 Years at the Heart of Côte d’Azur Communication,” highlighting the ecosystem of stakeholders that drives communication in the Côte d’Azur region.
Come (re)discover Université Côte d’Azur’s campaigns and vote for one of them!
The campaign “Université Côte d’Azur, a commitment to changing the future” highlights a committed stance toward major contemporary challenges: educating new generations, the ecological and energy transition, artificial intelligence, health, innovation, and transformations in the world of work. It relies on clear and authentic messaging, championed by internal ambassadors who help strengthen the connection with audiences and a sense of belonging.
The exhibition also offers a chance to discover the “dare to create” scent signature , designed as a sensory extension of the brand identity, illustrating an innovative approach that blends teaching, research, and creativity.
A contest is also being held for the duration of the exhibition, so don’t hesitate to vote for one of the University’s two campaigns!
Vote
Université Côte d’Azur thanks the teams at AzurProCom as well as partner CAP3000 for hosting this immersive initiative.
